In 2006, Punj Lloyd group had just done a re-branding exercise after a phase of acquisitions, when a unified corporate group identity was required. The client required a new brochure showcasing the group’s expertise and achievements.
The visual language for the brochure was created by extracting images from documentation photos of their existing projects. The compositions of the photographs gave a dynamic feel to the pages and projected the group’s vast capacity making a unique visual statement.
The infrastructural capacity, engineering capacity and enormity of challenge were all reflected as a powerhouse of visuals that packed in the group’s achievements.
Client: Punj Lloyd
Firm: Lopez Design