HELLO!

An alumnus of the esteemed National Institute of Design (Ahmedabad), with a strong foundation in the design process and over 18 years of experience in Visual Communication and Experience Design.

Fostering innovation and collaboration within design teams, I have led and delivered projects ranging from Brand Identity and Strategy, Interactive Spaces and Exhibits, to User Experience and Interaction Design.

Passionate about driving transformative design solutions across various industries, including Financial Services, News Media, Enterprise & IT, Telecom, Edtech, and others.

Strategizing and directing design outcomes for clients, my work aims to elevate brand identities, create meaningful experiences for end-users, and deliver impactful solutions

EXPERIENCE

Design Studio Head at Think Design Collaborative
Earlier positions: Dy. Design Studio Head, Sr. Design Studio Lead (Nov 2018 to present)

• Responsible for leading design teams, managing projects, and ensuring quality in delivery.
• Projects involved skills in UX/UI Design, Service Design, Design Systems, Design Research, Interaction Design, and Data Design.
• Scoping and creating proposals for design projects, preparing and tracking project plans.
• Conducting design strategy workshops with stakeholders to define goals, product vision, map user journeys & task flows, identify opportunities, and prioritize features.
• Guiding the team on design process, review progress and responsible for design decisions and outcomes.
• Building and training the team, mentoring designers, and building next line of leadership.
• Allocating resources, delegating tasks, and oversee team/individual workloads.

Project Lead and Art Director at Lopez Design
(August 2013 to October 2018)

• Responsible for developing a creative vision, articulate design brief, ideate and build strategic design concepts, and visualise ideas.
• Projects involved skills in UX/UI Design, Web Design, Brand Identity, Design Systems, Interactive Spaces, Exhibits, Signage Systems.
• Oversaw the entire design process from concept to production. Built project proposals, and managed clients partners and vendors.
• Managed and delegated tasks within the project team.
• Created protocols for hiring, project management, and project delivery.
• Responsible for sign-off on delivery of all projects from the studio.

Visual Communication Designer at Lopez Design
(June 2005 to October 2011)

• Responsible for design execution and delivery of projects.
• Projects involved skills in Corporate Brand Identity, Design Systems, Print and Publication Design, Web Design, Interaction Design, Motion Graphics, Branded Environments, Event Packaging, Product Graphics.
• Role involved conceptualising and producing design solutions as per design brief.
• Coordinated project execution with pre-press, web development, and production teams.

EDUCATION

B.Des (GDPD), Visual Communication Design (specialisation in Graphic Design) from National Institute of Design, Ahmedabad, India (2001-2005)

CBSE XII, Science with Computer Programming from Don Bosco School, New Delhi, India (2001)

SKILLS

User Experience: User Journeys, Task Flows, Service Blueprints, Wireframes, User Interface Design, Interaction Design, Prototyping

Visual Communication Design: Brand Strategy, Identity Design, Print & Publication Design, Motion Graphics, Icon & Illustration Design

TOOLS

UX & UI Design: Figma, Adobe XD, Sketch
Graphic Design: Illustrator, PhotoShop, InDesign
CMS: WordPress, HubSpot, Shopify
Motion Design: After Effects, Premiere Pro
Collaboration: Miro, Slack, Teams