{"id":133,"date":"2018-05-11T15:26:43","date_gmt":"2018-05-11T15:26:43","guid":{"rendered":"http:\/\/deekshit.com\/design\/?p=133"},"modified":"2018-05-20T04:12:48","modified_gmt":"2018-05-20T04:12:48","slug":"keeping-sify-ahead","status":"publish","type":"post","link":"https:\/\/deekshit.com\/design\/keeping-sify-ahead\/","title":{"rendered":"Keeping Sify ahead"},"content":{"rendered":"

Sify was a pioneer in defining Internet services, infrastructure, processes and networking in India as well as setting standards along the way. In the late 90s, Sify was India\u2019s first private ISP with a dial up service, making Sify a household name. Due to rapid inorganic growth, varied identities had cropped up for its many offerings. This diluted their identity and brand perception pushing them to reinvigorate their branding. <\/p>\n

A brand audit was done to check if \u2018Sify the identity\u2019 matched \u2018Sify the brand\u2019. It was clear that the brand needed a refresh. The vision of Sify \u2018to stay ahead\u2019 was visualised in the logo – quite simply, the dot of the \u2018I\u2019 has moved ahead of the word. The tagline \u2018keeping you ahead\u2019 positioned the company as a leading service provider that was customer oriented.<\/p>\n

We simplified and standardized the complicated brand architecture. The color palette was a differentiator, infusing a sense of freshness into the identity.<\/p>\n

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Client: Sify Technologies
\nFirm: Lopez Design<\/p>\n","protected":false},"excerpt":{"rendered":"

Sify was a pioneer in defining Internet services, infrastructure, processes and networking in India as well as setting standards along the way. In the late 90s, Sify was India\u2019s first private ISP with a dial up service, making Sify a household name. Due to rapid inorganic growth, varied identities had cropped up for its many […]<\/p>\n","protected":false},"author":1,"featured_media":139,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work","has-thumbnail"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/deekshit.com\/design\/wp-content\/uploads\/2018\/05\/sify-logo-960.jpg","_links":{"self":[{"href":"https:\/\/deekshit.com\/design\/wp-json\/wp\/v2\/posts\/133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deekshit.com\/design\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deekshit.com\/design\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deekshit.com\/design\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/deekshit.com\/design\/wp-json\/wp\/v2\/comments?post=133"}],"version-history":[{"count":4,"href":"https:\/\/deekshit.com\/design\/wp-json\/wp\/v2\/posts\/133\/revisions"}],"predecessor-version":[{"id":149,"href":"https:\/\/deekshit.com\/design\/wp-json\/wp\/v2\/posts\/133\/revisions\/149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deekshit.com\/design\/wp-json\/wp\/v2\/media\/139"}],"wp:attachment":[{"href":"https:\/\/deekshit.com\/design\/wp-json\/wp\/v2\/media?parent=133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deekshit.com\/design\/wp-json\/wp\/v2\/categories?post=133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deekshit.com\/design\/wp-json\/wp\/v2\/tags?post=133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}