{"id":91,"date":"2018-05-16T19:02:46","date_gmt":"2018-05-16T19:02:46","guid":{"rendered":"http:\/\/deekshit.com\/design\/?p=91"},"modified":"2018-06-22T13:47:50","modified_gmt":"2018-06-22T13:47:50","slug":"deconstructing-punj-lloyd","status":"publish","type":"post","link":"https:\/\/deekshit.com\/design\/deconstructing-punj-lloyd\/","title":{"rendered":"Deconstructing Punj Lloyd"},"content":{"rendered":"<p>In 2006, Punj Lloyd group had just done a re-branding exercise after a phase of acquisitions, when a unified corporate group identity was required. The client required a new brochure showcasing the group\u2019s expertise and achievements.<\/p>\n<p>The visual language for the brochure was created by extracting images from documentation photos of their existing projects. The compositions of the photographs gave a dynamic feel to the pages and projected the group\u2019s vast capacity making a unique visual statement. <\/p>\n<p>The infrastructural capacity, engineering capacity and enormity of challenge were all reflected as a powerhouse of visuals that packed in the group\u2019s achievements.<\/p>\n<p>Client: Punj Lloyd<br \/>\nFirm: Lopez Design<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/deekshit.com\/design\/wp-content\/uploads\/2018\/05\/Punj-Lloyd-Brochure-Inside-1.jpg\" alt=\"\" width=\"960\" height=\"530\" class=\"alignnone size-full wp-image-93\" srcset=\"https:\/\/deekshit.com\/design\/wp-content\/uploads\/2018\/05\/Punj-Lloyd-Brochure-Inside-1.jpg 960w, https:\/\/deekshit.com\/design\/wp-content\/uploads\/2018\/05\/Punj-Lloyd-Brochure-Inside-1-300x166.jpg 300w, https:\/\/deekshit.com\/design\/wp-content\/uploads\/2018\/05\/Punj-Lloyd-Brochure-Inside-1-768x424.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/deekshit.com\/design\/wp-content\/uploads\/2018\/05\/Punj-Lloyd-Brochure-Inside-V2-P3B-1-gray.jpg\" alt=\"\" width=\"960\" height=\"769\" class=\"alignnone size-full wp-image-105\" srcset=\"https:\/\/deekshit.com\/design\/wp-content\/uploads\/2018\/05\/Punj-Lloyd-Brochure-Inside-V2-P3B-1-gray.jpg 960w, https:\/\/deekshit.com\/design\/wp-content\/uploads\/2018\/05\/Punj-Lloyd-Brochure-Inside-V2-P3B-1-gray-300x240.jpg 300w, https:\/\/deekshit.com\/design\/wp-content\/uploads\/2018\/05\/Punj-Lloyd-Brochure-Inside-V2-P3B-1-gray-768x615.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/deekshit.com\/design\/wp-content\/uploads\/2018\/05\/Punj-Lloyd-Brochure-Inside-V2-P2B-gray.jpg\" alt=\"\" width=\"960\" height=\"769\" class=\"alignnone size-full wp-image-104\" srcset=\"https:\/\/deekshit.com\/design\/wp-content\/uploads\/2018\/05\/Punj-Lloyd-Brochure-Inside-V2-P2B-gray.jpg 960w, https:\/\/deekshit.com\/design\/wp-content\/uploads\/2018\/05\/Punj-Lloyd-Brochure-Inside-V2-P2B-gray-300x240.jpg 300w, https:\/\/deekshit.com\/design\/wp-content\/uploads\/2018\/05\/Punj-Lloyd-Brochure-Inside-V2-P2B-gray-768x615.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/deekshit.com\/design\/wp-content\/uploads\/2018\/05\/Punj-Lloyd-Brochure-Inside-V2-P4B-gray.jpg\" alt=\"\" width=\"960\" height=\"769\" class=\"alignnone size-full wp-image-106\" srcset=\"https:\/\/deekshit.com\/design\/wp-content\/uploads\/2018\/05\/Punj-Lloyd-Brochure-Inside-V2-P4B-gray.jpg 960w, https:\/\/deekshit.com\/design\/wp-content\/uploads\/2018\/05\/Punj-Lloyd-Brochure-Inside-V2-P4B-gray-300x240.jpg 300w, https:\/\/deekshit.com\/design\/wp-content\/uploads\/2018\/05\/Punj-Lloyd-Brochure-Inside-V2-P4B-gray-768x615.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2006, Punj Lloyd group had just done a re-branding exercise after a phase of acquisitions, when a unified corporate group identity was required. The client required a new brochure showcasing the group\u2019s expertise and achievements. The visual language for the brochure was created by extracting images from documentation photos of their existing projects. The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":92,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-91","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work","has-thumbnail"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/deekshit.com\/design\/wp-content\/uploads\/2018\/05\/Punj-Lloyd-Brochure-Covers-1.jpg","_links":{"self":[{"href":"https:\/\/deekshit.com\/design\/wp-json\/wp\/v2\/posts\/91","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/deekshit.com\/design\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deekshit.com\/design\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deekshit.com\/design\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/deekshit.com\/design\/wp-json\/wp\/v2\/comments?post=91"}],"version-history":[{"count":8,"href":"https:\/\/deekshit.com\/design\/wp-json\/wp\/v2\/posts\/91\/revisions"}],"predecessor-version":[{"id":186,"href":"https:\/\/deekshit.com\/design\/wp-json\/wp\/v2\/posts\/91\/revisions\/186"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deekshit.com\/design\/wp-json\/wp\/v2\/media\/92"}],"wp:attachment":[{"href":"https:\/\/deekshit.com\/design\/wp-json\/wp\/v2\/media?parent=91"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deekshit.com\/design\/wp-json\/wp\/v2\/categories?post=91"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deekshit.com\/design\/wp-json\/wp\/v2\/tags?post=91"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}